Privacy Policy — Footcup
Last updated: June 22, 2026
1. Who We Are
Footcup is an online football merchandise store operated in Geneva, Switzerland.
Website: https://footcup.massango.shop
Contact: contact@keyong.tech
2. Applicable Law
This policy complies with the Swiss Federal Act on Data Protection (nFADP/LPD), in force since September 1, 2023, and the EU General Data Protection Regulation (GDPR), which applies because we serve customers in the European Economic Area.
3. What Data We Collect
When you place an order:
Name, email address, shipping address, phone number, and payment information (processed securely by Stripe/WooPayments — we never store card details).
When you browse:
IP address, browser type, pages visited, time spent — collected via analytics tools for store improvement.
When you subscribe to our newsletter:
Email address and consent timestamp via Mailpoet.
Cookies:
We use essential cookies (cart, session, login) and optional analytics cookies. You can manage preferences via our cookie banner.
4. How We Use Your Data
- Process and fulfill your orders
- Send order confirmations and shipping tracking (via AfterShip)
- Send marketing emails if you opted in (unsubscribe anytime)
- Improve store performance and user experience
- Comply with legal obligations
We never sell your personal data to third parties.
5. Who We Share Data With
Your data may be shared with trusted partners strictly necessary to operate our store:
- Stripe / WooPayments — payment processing
- AliExpress / Gelato / Temu suppliers — order fulfillment (name and shipping address only)
- AfterShip — shipment tracking
- Mailpoet — email marketing
- Google Analytics — anonymous traffic analytics
- Pinterest — marketing pixel (anonymised)
All partners are contractually bound to protect your data.6. International Data Transfers
Some partners (Google, Stripe, Gelato) process data outside Switzerland and the EU. Where this occurs, transfers are covered by Standard Contractual Clauses (SCCs) or equivalent safeguards recognized under Swiss and EU law.
7. How Long We Keep Your Data
- Order data: 10 years (Swiss commercial law obligation)
- Newsletter subscribers: until you unsubscribe
- Analytics data: 26 months maximum
- Cookie data: see individual cookie durations in our cookie settings
8. Your Rights
Under Swiss LPD and EU GDPR, you have the right to:
- Access the personal data we hold about you
- Correct inaccurate data
- Delete your data (right to erasure)
- Restrict or object to processing
- Data portability — receive your data in a structured format
- Withdraw consent at any time for marketing
To exercise any right, email us at contact@keyong.tech. We will respond within 30 days.
9. Cookies
We use the following categories of cookies:
Essential — required for the store to function (cart, checkout, login). Cannot be disabled.
Analytics — help us understand how visitors use the site (Google Analytics). Optional.
Marketing — used by Pinterest to measure ad performance. Optional.
You can accept or decline non-essential cookies via our cookie banner at your first visit.
10. Data Security
We implement appropriate technical and organizational measures to protect your data against unauthorized access, loss, or disclosure. Our store runs on an encrypted HTTPS connection at all times.
11. Children’s Privacy
Footcup does not knowingly collect data from children under 16. If you believe a child has provided us personal data, contact us immediately at contact@keyong.tech.
12. Changes to This Policy
We may update this policy periodically. The date at the top of this page reflects the latest revision. Continued use of the store after changes constitutes acceptance.
13. Contact & Complaints
Footcup — Data Controller
contact@keyong.tech
Geneva, Switzerland